Broker Check

About Us

The Story Behind Bright Future Wealth Management

Emily Secord founded Bright Future Wealth Management in Oregon with a mission to provide life-centered financial strategies and exceptional experiences for women leaders and their families. Driven by their personal journeys, our advisors, Emily, Shiloh and Susan, are dedicated to helping women make the most out of their money and live their best lives, forging a bright, prosperous future.

Bright Future Wealth Management includes a founding member who owns and oversees the firm along with partner advisors who work through the Bright Future brand and collaborate on planning and client service. The partner title reflects our shared client experience model rather than equity ownership.

Find Balance Between Life and Financial Strategies

Find Balance Between Life and Financial Strategies

We believe that your finances should enhance your life, not complicate it. Our goal is to help you achieve balance by aligning your financial decisions with your life situation and values. Through thoughtful, collaborative planning, we’re here to help you live confidently and intentionally.

Empowering Business Owners with Experience and Insight

Empowering Business Owners with Experience and Insight

As woman business owners ourselves, we understand the challenges and rewards that come with running a successful company. We bring this firsthand experience, offering strategies to help woman-owned businesses and entrepreneurs grow their businesses, protect their assets, and plan for sustainable success. 

Guided By Our Values

To give our clients the best service possible, we bring our principles and passion into the work we do every day.

Collaborative Partnerships

We come alongside women in every life event and milestone, encouraging and reassuring. We are sounding boards and collaborators who actively listen, not gurus who dictate what needs to happen next.

Personalized Experience

Our team has the skills and knowledge to provide women with a tailored approach to even the most complicated business scenarios. We apply the appropriate tools and resources to build a financial model that is specific to you.

Education-Focused

We aren’t here to sell. We want to educate women about their assets and give them the necessary information to make informed decisions without feeling like they have to become experts.

Living Confidently

We want to empower women to live their lives with confidence knowing that their decisions are making their goals happen in the most strategic and efficient way possible.

Dedicated to Our Whole Community

Dedicated to Our Whole Community

At Bright Future Wealth Management, we believe in giving back to the community that supports us. Since our founding, we’ve made it a priority to actively engage with local organizations and create a positive impact. We also love collaborating with our clients to support causes close to their hearts, finding meaningful ways to make a difference together.

Start Mapping Out Your Assets

Start your Financial Map

Asset-Map allows you to create a picture of your overall financial picture. Which helps you determine where you are now, envision where you'd like to be and evaluate the gaps between the two to gain clear action steps and a benchmark to measure progress over time.

20 Under 40 Rising Business Stars

20 Under 40 Rising Business Stars

Emily Secord, CFP® has been recognized as a 20 Under 40 Rising Business Star in 2024 by the Eugene Area Chamber of Commerce. This prestigious award honors young professionals who demonstrate exceptional career achievements, leadership, and community impact. This recognition highlights our dedication to professional excellence and community involvement.

20 Under 40 Rising Business Stars – 2024 issued by Eugene Area Chamber of Commerce. Nominations are submitted by an application. Winners are chosen from a panel of five judges that are all previous winners. Qualifications: Nominees must be 39 years or younger as of Dec. 31, 2024, Judges score the nominations using this scale: Career achievement to date (20 points), Commitment to excellence in career (10 points), Leadership within company and/or industry (10 points), Commitment to business growth (10 points), Involvement in community activities (20 points), Leadership in community organizations (10 points). Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the financial professional by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

Partnering with Cetera to Empower Your Financial Success

We have partnered with the broker-dealer Cetera to give you access to the best support and resources available. We collaborate with various teams to provide you with truly comprehensive and personalized financial solutions.

Advanced
Planning Team

This key resource partner allows us to benefit from expert legal and financial services.

Learn more

Investment Management Team

This team provides unbiased research and guidance to assist us in developing a personalized investment plan for you.

Learn more

Financial Plan Design Team

With over 100 years of experience, this team is a valuable resource for financial planning.

Learn more

Working Together With

Our Approach

Our approach combines empathy, understanding, and a commitment to making finances accessible.

Our Approach

Our Team

We are on a relentless pursuit of excellence in all that we do. Meet the team who will help guide your wealth.

Meet the Team

Contact Us

Focus on what matters most with less worry and more fun. Reach out today to see how we can guide you.

Are you Ready?