About Us
The Story Behind Bright Future Wealth Management
Emily Secord founded Bright Future Wealth Management in Oregon with a mission to provide life-centered financial strategies and exceptional experiences for women leaders and their families. Driven by their personal journeys, our advisors, Emily, Shiloh and Susan, are dedicated to helping women make the most out of their money and live their best lives, forging a bright, prosperous future.
Bright Future Wealth Management includes a founding member who owns and oversees the firm along with partner advisors who work through the Bright Future brand and collaborate on planning and client service. The partner title reflects our shared client experience model rather than equity ownership.
Find Balance Between Life and Financial Strategies
We believe that your finances should enhance your life, not complicate it. Our goal is to help you achieve balance by aligning your financial decisions with your life situation and values. Through thoughtful, collaborative planning, we’re here to help you live confidently and intentionally.
Empowering Business Owners with Experience and Insight
As woman business owners ourselves, we understand the challenges and rewards that come with running a successful company. We bring this firsthand experience, offering strategies to help woman-owned businesses and entrepreneurs grow their businesses, protect their assets, and plan for sustainable success.
Guided By Our Values
To give our clients the best service possible, we bring our principles and passion into the work we do every day.
Dedicated to Our Whole Community
At Bright Future Wealth Management, we believe in giving back to the community that supports us. Since our founding, we’ve made it a priority to actively engage with local organizations and create a positive impact. We also love collaborating with our clients to support causes close to their hearts, finding meaningful ways to make a difference together.
Start Mapping Out Your Assets
Asset-Map allows you to create a picture of your overall financial picture. Which helps you determine where you are now, envision where you'd like to be and evaluate the gaps between the two to gain clear action steps and a benchmark to measure progress over time.
20 Under 40 Rising Business Stars
Emily Secord, CFP® has been recognized as a 20 Under 40 Rising Business Star in 2024 by the Eugene Area Chamber of Commerce. This prestigious award honors young professionals who demonstrate exceptional career achievements, leadership, and community impact. This recognition highlights our dedication to professional excellence and community involvement.
20 Under 40 Rising Business Stars – 2024 issued by Eugene Area Chamber of Commerce. Nominations are submitted by an application. Winners are chosen from a panel of five judges that are all previous winners. Qualifications: Nominees must be 39 years or younger as of Dec. 31, 2024, Judges score the nominations using this scale: Career achievement to date (20 points), Commitment to excellence in career (10 points), Leadership within company and/or industry (10 points), Commitment to business growth (10 points), Involvement in community activities (20 points), Leadership in community organizations (10 points). Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the financial professional by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.
Partnering with Cetera to Empower Your Financial Success
We have partnered with the broker-dealer Cetera to give you access to the best support and resources available. We collaborate with various teams to provide you with truly comprehensive and personalized financial solutions.
Advanced Planning Team
This key resource partner allows us to benefit from expert legal and financial services.
Investment Management Team
This team provides unbiased research and guidance to assist us in developing a personalized investment plan for you.
Financial Plan Design Team
With over 100 years of experience, this team is a valuable resource for financial planning.
Working Together With

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Our Approach
Our approach combines empathy, understanding, and a commitment to making finances accessible.
Our Team
We are on a relentless pursuit of excellence in all that we do. Meet the team who will help guide your wealth.
Contact Us
Focus on what matters most with less worry and more fun. Reach out today to see how we can guide you.